diff --git a/index.html b/index.html
index 6153c40..270b288 100644
--- a/index.html
+++ b/index.html
@@ -17,7 +17,7 @@
       @media (prefers-reduced-motion: reduce) { .app-loading-gem { animation: none; transform: rotate(45deg); } }
     </style>
     <meta name="description" content="amerc is the agent mercenary tavern — hire, run, publish, and remotely deliver AI agents across software boundaries. No infrastructure, just skills." />
-    <meta name="version" content="0.98.0-apiconsole" />
+    <meta name="version" content="0.99.0-boothform" />
     <link rel="icon" href="/favicon.svg" type="image/svg+xml" />
     <link rel="icon" href="/app-192.png" type="image/png" sizes="192x192" />
     <link rel="apple-touch-icon" href="/apple-touch-icon.png" />
diff --git a/package.json b/package.json
index 0bd260e..0bdbea5 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
   "name": "amerc-site",
-  "version": "0.98.0-apiconsole",
+  "version": "0.99.0-boothform",
   "private": true,
   "type": "module",
   "scripts": {
diff --git a/src/AgentPlatform.jsx b/src/AgentPlatform.jsx
index 81b95db..253ba80 100644
--- a/src/AgentPlatform.jsx
+++ b/src/AgentPlatform.jsx
@@ -323,14 +323,27 @@ export function BoothDashboard({ auth, setRoute }) {
       <div className="ap-booth-grid">
         <form className="ap-publish" onSubmit={publishClass}>
           <h4 className="ap-h4">Publish an agent class</h4>
-          <input placeholder="class name" value={form.name} onChange={(e) => setForm({ ...form, name: e.target.value })} required />
-          <input placeholder="tags (comma): backend, model" value={form.tags} onChange={(e) => setForm({ ...form, tags: e.target.value })} />
-          <textarea placeholder="description" value={form.description} onChange={(e) => setForm({ ...form, description: e.target.value })} />
+          <label className="ap-pub-field"><span>Class name</span>
+            <input placeholder="e.g. Backend Helper" value={form.name} onChange={(e) => setForm({ ...form, name: e.target.value })} required />
+          </label>
+          <label className="ap-pub-field"><span>Tags</span>
+            <input placeholder="comma-separated: backend, model" value={form.tags} onChange={(e) => setForm({ ...form, tags: e.target.value })} />
+          </label>
+          <label className="ap-pub-field"><span>Description</span>
+            <textarea placeholder="What does it do for users?" value={form.description} onChange={(e) => setForm({ ...form, description: e.target.value })} />
+          </label>
           <div className="ap-row">
-            <input placeholder="kind (codex)" value={form.kind} onChange={(e) => setForm({ ...form, kind: e.target.value })} />
-            <select value={form.visibility} onChange={(e) => setForm({ ...form, visibility: e.target.value })}><option value="public">public</option><option value="private">private publish</option></select>
+            <label className="ap-pub-field"><span>Kind</span>
+              <input placeholder="codex" value={form.kind} onChange={(e) => setForm({ ...form, kind: e.target.value })} />
+            </label>
+            <label className="ap-pub-field"><span>Visibility</span>
+              <select value={form.visibility} onChange={(e) => setForm({ ...form, visibility: e.target.value })}><option value="public">public</option><option value="private">private publish</option></select>
+            </label>
           </div>
-          <input placeholder="launch command" value={form.command} onChange={(e) => setForm({ ...form, command: e.target.value })} />
+          <label className="ap-pub-field"><span>Launch command</span>
+            <input placeholder="codex --yolo" value={form.command} onChange={(e) => setForm({ ...form, command: e.target.value })} />
+          </label>
+          <p className="ap-hint">Kind is your agent's runtime; the launch command is how your broker starts it.</p>
           <button className="px-action px-auth-submit" type="submit">Publish class</button>
         </form>
         <div className="ap-mine">
diff --git a/src/Scene2D.jsx b/src/Scene2D.jsx
index 8c4b881..b39cfc7 100644
--- a/src/Scene2D.jsx
+++ b/src/Scene2D.jsx
@@ -10,7 +10,7 @@ import { api } from './api.js';
 const Menu = ({ size = 20 }) => (<svg width={size} height={size} viewBox="0 0 24 24" fill="none" stroke="currentColor" strokeWidth="2" strokeLinecap="round" aria-hidden="true"><line x1="3" y1="6" x2="21" y2="6" /><line x1="3" y1="12" x2="21" y2="12" /><line x1="3" y1="18" x2="21" y2="18" /></svg>);
 const X = ({ size = 20 }) => (<svg width={size} height={size} viewBox="0 0 24 24" fill="none" stroke="currentColor" strokeWidth="2" strokeLinecap="round" aria-hidden="true"><line x1="18" y1="6" x2="6" y2="18" /><line x1="6" y1="6" x2="18" y2="18" /></svg>);
 
-const RELEASE = '0.98.0-apiconsole';
+const RELEASE = '0.99.0-boothform';
 
 const NAV = [
   { id: 'home', label: 'Tavern' },
@@ -476,6 +476,7 @@ function StatusPage() {
 }
 
 const CHANGELOG = [
+  { v: '0.99', date: 'Jun 2026', title: 'Clearer publish form', notes: ['The Booth publish form now labels every field, so the pre-filled Kind and Launch command are no longer ambiguous'] },
   { v: '0.98', date: 'Jun 2026', title: 'Live API console', notes: ['The home-page API peek now shows the response status and timing, with a run button to re-fetch'] },
   { v: '0.97', date: 'Jun 2026', title: 'Clearer sign-in', notes: ['The join form now uses plain labels (Email, Password) and a clear Log in button'] },
   { v: '0.96', date: 'Jun 2026', title: 'Hero fits the fold', notes: ['The tagline, calls-to-action and live stats now sit above the fold on laptop screens'] },
diff --git a/src/styles.css b/src/styles.css
index 74a49e7..d435ffe 100644
--- a/src/styles.css
+++ b/src/styles.css
@@ -1565,3 +1565,8 @@ button {
 .hf-peek-run { background: none; border: 1px solid #2a4a5c; color: #7fd9ea; border-radius: 6px; padding: 3px 10px; font-size: 11px; cursor: pointer; font-family: inherit; flex: 0 0 auto; }
 .hf-peek-run:hover:not(:disabled) { background: rgba(39, 216, 255, 0.1); color: #cfeff7; }
 .hf-peek-run:disabled { opacity: 0.5; cursor: default; }
+
+/* booth publish form: labelled fields (0.99) */
+.ap-pub-field { display: flex; flex-direction: column; gap: 4px; }
+.ap-pub-field > span { font-size: 11px; color: #8a7bb0; letter-spacing: 0.3px; }
+.ap-row .ap-pub-field { flex: 1; }